11 May 2010

Atelier de Production et de Creation.

Two repairs, Three years wear and a number of washes.

Quite easily the best jeans you can buy for just over one hundred pounds. As with most A.P.C products the New Standards hold the trademark less is more approach - made from raw selvedge denim with no external branding (excusing the top fly button engraved with 'APC, Paris pres de Luxembourg') or gimicky factory made distressing... but don't let the simple design fool you, these jeans are outstanding quality that will last you years. It sounds like a lot of work just for some fades but to have a pair of jeans totally unique is really special and well worth it in my opinion.

Buy them here.

Sam Sherwood.

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