William Fox.
17 April 2011
7 April 2011
15 March 2011
Bike chain.
I’m no Grease Monkey, but I love vintage racing bikes, I recently took delivery of a 1960’s Mercier in turquoise blue and after a hard days graft the bike is gleaming back to, somewhat, it’s original former glory. But there was something missing, I wanted something to bring it into the 21st century whilst being practical at the same time. I’ve wanted this Supreme chain which was released in 2007 for a couple of years now but never been able to find one, luckily enough however after a few weeks of searching one popped up for sale, I may have overpaid a tad at the price of $160 but it looks great with the bike whilst offering the heavyweight security it will need in an urban environment.
Sam Sherwood.
8 March 2011
2 December 2010
Present Christmas 2010

Diversification is the theme running through PRESENT at the moment. For christmas everything from notepads and bike saddles to stink bombs and slingshots have been taken into stock, to turn the Shoreditch out-fitters into a high end knick-nack shop. This has of course come at the same time as the release of the pioneer collection. I have already picked up a couple of the Bob Caps, and a plain Elbow Patch Jumper and next on my hit-list are the Corgi Fair Isle Socks as well as a Woolrich Fabric Laptop Case amongst others. The quilted cruizer jackets and lined chinos are also impressive spectacles which finish off the collection nicely.
The full collection can be seen here,
William Fox.
Vintage Stüssy adverts.
4 November 2010
J-Press for Urban Outfitters USA

Although this is a slightly surprising partnership the preview comes off fairly well. The shirts, sweaters and scarves look like good basics, and if the collection comes in at UO prices then I cannot really see where this will go wrong. One could say it lessens J-Press, but these two are such different spheres that I feel it will have little impact. I am already excited to see the full collection in detail as well as prices, which we can hope to be closer to UO prices than those of the Madison Avenue outfitter.
William Fox.
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